Company Story Videos
Company Story Videos bring your brand's journey to life, creating emotional connections that static content simply can't achieve. While typically showcasing founding vision and milestones, these videos are equally powerful during challenging periods - helping rebuild trust after setbacks or explaining complex situations to stakeholders. By humanizing your business through authentic storytelling, they build credibility with audiences and differentiate you from competitors whether you're launching a new initiative or navigating reputation challenges.
Why Your Company's Story Matters
Every business has a story worth telling. Whether you started in a garage with a bold idea, evolved through generations of family ownership, or came together to solve a specific problem, your journey shapes who you are today and why customers should care.
In today's marketplace, people don't just buy what you sell—they buy why you sell it. Company story videos create emotional connections that transform casual browsers into loyal advocates by helping them understand the purpose and people behind your brand.
Our approach focuses on finding the authentic heart of your story and telling it in a way that's genuine, engaging, and aligned with your brand values. We avoid corporate clichés and focus instead on the human elements that make your business unique and relatable. These authentic narratives can also help diffuse difficult situations or communicate challenging news while maintaining client loyalty, as they build trust that transcends temporary setbacks.
Perfect for organisations that want to:
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Build stronger emotional connections with customers
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Communicate company values and mission effectively
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Differentiate from competitors with similar offerings
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Attract talent who align with your company culture
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Strengthen relationships with existing customers
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Navigate difficult situations or communicate challenging news while maintaining client loyalty
The Impact on Your Brand
When we create company story videos, they become powerful tools that help audiences connect with your brand on a deeper level than traditional marketing ever could.
Building Emotional Connections
Stories are how humans make sense of the world and form connections. A well-crafted company story video taps into this fundamental aspect of human psychology, creating emotional resonance that facts and features simply can't match.
Key benefits include:
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Increased brand affinity and loyalty
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More meaningful customer relationships
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Greater memorability compared to feature-focused content
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Enhanced trust through authentic storytelling
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Differentiation in crowded marketplaces
Communicating Values Effectively
Abstract concepts like company values become tangible and meaningful through storytelling. Rather than simply stating your values, story videos demonstrate them through real examples and narratives.
Internal and External Alignment
A powerful company story doesn't just connect with external audiences - it aligns your team around a shared narrative and purpose, creating:
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Stronger company culture and team engagement
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Better recruitment outcomes with value-aligned candidates
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Consistent messaging across all touchpoints
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Clear direction for other marketing initiatives
Our Company Story Video Process
Creating an authentic company story requires a thoughtful approach that goes beyond typical corporate video production.
1. Story Discovery
We start by understanding what makes your company unique through conversations with key team members and research into your business history and culture. This phase is about uncovering the authentic elements that will resonate most with your audience.
We explore:
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Your founding story and key milestones
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Core values and mission
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What drives your team's passion
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Customer impact and testimonials
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Future vision and aspirations
2. Narrative Development
Based on our discovery, we craft a narrative approach that captures the essence of your company in a compelling way. This isn't about creating fiction - it's about structuring your authentic story for maximum impact.
We focus on:
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Identifying the most compelling aspects of your story
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Structuring your narrative for maximum impact
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Balancing emotional and rational elements
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Remaining true to who you really are
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Ensuring resonance with your target audience
3. Thoughtful Production
Using our relaxed filming approach, we create an environment where everyone involved feels comfortable sharing authentic perspectives. This results in natural, genuine content that truly reflects your company culture.
Our production prioritizes:
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Making leadership and team members comfortable on camera
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Capturing your company culture authentically
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Filming key story elements with appropriate visual context
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Highlighting the human side of your business
4. Cohesive Storytelling
Our editing approach brings together all elements into a cohesive narrative that engages viewers from beginning to end. We balance professional polish with authentic feeling to ensure the final product feels genuine.
We create:
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A narrative flow that captures and maintains interest
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Balance between company history, current impact, and future vision
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Visual elements that strengthen your brand identity
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A final video that feels authentic rather than overly produced
FAQs
Common Questions About Company Story Videos
How long should our company story video be?
Most effective company story videos run between 90 seconds to 4 minutes, although we can create shorter versions for specific platforms. The ideal length depends on the complexity of your story and how the video will be used. We'll help you find the right balance between comprehensive storytelling and maintaining viewer engagement.
Who from our company should appear in the video?
While leadership perspectives are important, the most compelling company stories often include voices from throughout the organisation. This might include founders, long-term employees, newer team members, and even customers. We'll help you select participants who can authentically represent different aspects of your company story.
Our company history isn't particularly exciting. Can we still create an engaging story video?
Absolutely! The most compelling element of your story might not be your founding or history, but rather your purpose, impact, culture, or vision. We'll help identify the most engaging aspects of your company to feature. Even companies in "conventional" industries have unique stories about their approach, values, and the difference they make for customers.
How can we use our company story video once it's created?
Company story videos are among the most versatile content assets you can create. They work well on:
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Your website's about and careers pages
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Social media channels (with platform-specific edits)
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Employee onboarding and training
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Investor and stakeholder presentations
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Trade shows and events
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Sales presentations to build rapport
Related Video Services
Your company story can be complemented by other video types for maximum impact.
Client Testimonial Videos Strengthen your company story with authentic success stories from your customers. Learn More →
Business Growth Videos Turn viewers' connection with your story into tangible business actions. Learn More →
Ready to Tell Your Company's Unique Story?
Your company's story is one of your most valuable and underutilized assets. When captured authentically on video, it becomes a powerful tool for building connections with customers, employees, and stakeholders.
Let's discuss how we can craft a company story video that captures what makes your business special and creates genuine connections with the audiences that matter most to you.