Why Our Approach Works
At MadWitch, we believe effective business videos don't need to be stiff or corporate. We've seen too many companies struggle with video content that feels forced - videos that executives hate making and audiences don't connect with.
Our approach is different. We've developed a relaxed filming process that puts everyone at ease, even those who typically avoid the camera. This creates authentic moments that resonate with viewers and drive real business results.
What truly sets us apart is our commitment to understanding your business before we ever pick up a camera. We take the time to learn about your challenges, goals, and audience - ensuring every frame serves a purpose in growing your business.
Our Video Services
Business Growth Videos
Videos strategically designed to attract new customers, explain your offering clearly, and boost conversions. Learn More →
Client Testimonial Videos
Natural, genuine customer feedback that builds trust without the typical awkwardness of testimonials. Learn More →
Company Story Videos
Authentic narratives that share your business journey and connect with your audience on a personal level. Learn More →
Product Launch Videos
Create excitement and engagement for your latest offerings though compelling video content.
Training and Educational Videos
Train staff anywhere, anytime, with clear, consistent instruction
Our Video Production Process
Creating effective videos shouldn't feel overwhelming. We've refined a straightforward approach that makes the entire process simple and enjoyable, even for those who've never commissioned professional videos before.
1. Discovery We begin by understanding your business goals and challenges, not just your video needs.
2. Planning Together, we develop a clear strategy for your videos to ensure they deliver real results.
3. Production Our relaxed filming approach makes everyone feel natural on camera, capturing authentic moments.
4. Post Production Our editing, grading, sound and SFX add the final touches of magic.
5. Delivery We provide finished videos optimized for all your channels, plus guidance on using them effectively.
See Our Work In Action
Business Growth Video for Crest Nicolson
This aerial property marketing video accelerates sales for Crest Nicholson's Campbell Wharf development by showcasing its unique canal-side appeal from perspectives impossible to capture in photos. Our drone footage gives potential buyers comprehensive understanding of the layout and amenities, qualifying leads before they visit. By creating emotional connections to the waterfront lifestyle, this content measurably improves inquiry-to-viewing conversion rates.
Company Story Video for Volkswagen
We produced a corporate trust-building video for Volkswagen to rebuild customer confidence following the diesel emissions issue. Filmed in a busy operational dealership, the presenter, Nigel Mitchell, delivered a genuine, reassuring performance that supported VW's customer retention strategy. The final piece gave the brand an effective way to acknowledge concerns while demonstrating their commitment to making things right.
Testimonial Video for Honeycomb Houses at Breakspear
We filmed Honeycomb Houses' company party in Henley to create an engaging recruitment video. By capturing staff genuinely enjoying themselves and celebrating together, we showed potential employees the supportive culture they'd be joining. This authentic approach creates an emotional connection that job listings can't achieve, helping candidates in the competitive hospitality industry visualize themselves as part of the team.
Product Launch Video for New Soda
We created this product demonstration video for New Soda's Big Peeler kitchen utensil, filming in a home kitchen near Henley-on-Thames. To showcase the peeler's unique strength advantage, we challenged it with tough fruits and vegetables that would defeat ordinary peelers. The video clearly highlighted this key selling point through practical demonstrations, helping customers understand why this product stood out from competitors. As an effective product launch video, it contributed directly to increased sales for New Soda across their kitchen utensil line.
Training Video for Honeycomb Houses at Breakspear
We created this mobile-optimized training video for Honeycomb Houses featuring beer sommelier Annabel Smith (BeerBelle). Filmed at the Frogmill pub in the Cotswolds, we designed the content in portrait format specifically to match how staff typically access training - on their phones. BeerBelle's engaging presentation makes Poretti beer knowledge both educational and entertaining, ensuring employees can develop expertise conveniently wherever they are.
Ready To Create Videos That Grow Your Business
Every day your business operates without effective video content is a missed opportunity to connect with potential customers. Let's discuss your specific challenges and how our approach can help you achieve your goals.
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No pressure, just a friendly chat about your needs.
Company Story Videos
Company Story Videos bring your brand's journey to life, creating emotional connections that static content simply can't achieve. While typically showcasing founding vision and milestones, these videos are equally powerful during challenging periods - helping rebuild trust after setbacks or explaining complex situations to stakeholders. By humanizing your business through authentic storytelling, they build credibility with audiences and differentiate you from competitors whether you're launching a new initiative or navigating reputation challenges.
Business Growth Videos
Video content accelerates business growth by engaging potential customers with compelling visual storytelling across multiple platforms. Professional videos increase conversion rates while strengthening brand awareness in new markets. They showcase products and services more effectively than text alone, helping businesses stand out and attract the customers, partners, and investors essential for sustainable growth.